Netflix has secured exclusive broadcasting rights to the 2030 FIFA Men’s World Cup in Spain and Andorra, strengthening its push into live sports as the streaming giant prepares to deliver all 104 matches of the tournament to viewers in the two territories.
The company announced the deal in a blog post on Tuesday, confirming that it would serve as the primary broadcaster for the centenary edition of the competition, which will be co-hosted by Spain, Morocco and Portugal.
Netflix said its coverage would feature pre-match, half-time and post-match programmes, with a focus on providing a Spanish perspective on the tournament.
The streaming platform also announced plans to make one match available free per matchday in Spain. Games involving the Spanish national team, including both semi-finals and the final, will also be broadcast free-to-air.
Bela Bajaria, Netflix’s chief content officer, said the partnership with FIFA reflected the company’s commitment to bringing major sporting events closer to audiences.
“Few events unite people like the World Cup,” Bajaria said, recalling the passion and national pride surrounding Spain’s recent triumph.
She added that Netflix was excited to bring every match to fans across Spain and Andorra as the countries prepare to welcome the world for the 2030 tournament.
Bajaria also highlighted the company’s expanding relationship with FIFA, including broadcasting rights for the 2027 and 2031 editions of the FIFA Women’s World Cup in the United States and Canada.
FIFA Secretary-General Mattias Grafström welcomed the partnership, describing the 2030 tournament as a special edition and expressing confidence that the collaboration would help bring the competition to fans across Spain and Andorra.
He said both organisations shared the ambition of bringing supporters closer to the game and enabling as many people as possible to experience the excitement of the World Cup.
Netflix has expanded its presence in sports broadcasting in recent years as it seeks to attract audiences beyond its traditional film and television offerings.
The streaming service has secured rights to the 2027 and 2031 FIFA Women’s World Cups and has also moved into high-profile boxing broadcasts.
Its growing sports portfolio includes an announced deal to broadcast the boxing match between Anthony Joshua and Tyson Fury, scheduled for December 11.
The 2030 World Cup agreement represents another significant step in Netflix’s expansion into live sports, placing the platform at the centre of coverage for one of football’s biggest global events in Spain and Andorra.