Legendary Nigerian singer Innocent Idibia, popularly known as 2Baba, has weighed in on the debate over mediocrity in the music industry, which has seen some artists labeled as “wack.”
In a video broadcast, the African Queen crooner stated that there are no “wack artists,” asserting that every song is tailor-made. He explained that public acceptance often depends on promotion and other commercial strategies rather than the quality of the music itself.
He said, “Every music is tailored made to evoke an emotion, to create a spirit. There is nothing like a wack artiste. That is why many of the so-called wack artists are more bankable than the talented ones. Because they understand that it is not the art itself, it is the marketing of that art.
“No matter how talented an artist is or how good their music sounds, not every song will appeal to everyone. Success ultimately comes down to marketing, promotion, and the business side of music, with only those who genuinely connect with a song appreciating it naturally.”
