NESCAFÉ, one of Nigeria’s leading coffee brands, has concluded its NESCAFÉ Next Level Promo, rewarding more than 41,000 consumers nationwide while providing entrepreneurial support to four grand prize winners.
The nationwide campaign, which ran from April to June 2026, was designed to appreciate loyal customers and promote entrepreneurship by offering participants the opportunity to win airtime, cash rewards and business support.
Consumers participated by purchasing a promotional sachet of NESCAFÉ Original 3-in-1, revealing a unique code and entering the promotion. The campaign attracted more than 240,000 entries from across the country.
At the end of the promotion, Yusuf Najimdeen (Plateau State), Jennifer Sunday (Kaduna State), Nwojiji Chukwu Emeka (Ebonyi State), and Ani Ikechukwu Olalanya (Lagos State) emerged as the four grand prize winners.
The winners received comprehensive entrepreneurship support packages, including business grants, professional equipment tailored to their respective businesses and specialised business masterclasses to strengthen their technical and entrepreneurial skills. The support covered businesses in software development, make-up artistry, photography and fashion design.
Speaking on the success of the initiative, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the company remains committed to improving lives through products and impactful empowerment programmes.
He said the promotion was created not only to reward loyal consumers but also to provide opportunities capable of making lasting positive impacts on their businesses and livelihoods.
According to him, Nestlé’s purpose is to improve quality of life today while contributing to a better future, adding that the company will continue creating shared value for consumers and communities through sustainable empowerment initiatives.
Also speaking, Category Lead for Coffee at Nestlé Nigeria, Jean-Pierre Duplan, said the campaign reflects NESCAFÉ’s understanding of the aspirations of many Nigerians striving to build successful businesses.
He noted that the NESCAFÉ Next Level Promo was intentionally designed to reward customer loyalty while equipping ambitious entrepreneurs with practical resources and opportunities to grow their businesses.
One of the grand prize winners, Jennifer Sunday from Kaduna State, described the experience as life-changing, saying a single purchase of a NESCAFÉ sachet earned her a business grant, a professional make-up kit and access to a business masterclass.
She expressed gratitude to the company, noting that the support has strengthened her confidence and motivated her to expand her business.
As part of the grand finale, the four winners toured Nestlé Nigeria’s Agbara Factory, where they gained first-hand insight into the production process and the quality standards behind NESCAFÉ products.
Nestlé Nigeria said the NESCAFÉ Next Level Promo forms part of its broader commitment to youth and enterprise development, complementing initiatives such as the My Own Business (MYOWBU) programme, which equips aspiring entrepreneurs with business skills, mentorship and opportunities to build sustainable enterprises.
The company reaffirmed its commitment to supporting young Nigerians by creating opportunities that encourage entrepreneurship, innovation and long-term economic growth.
