For 75 years, Coca-Cola has remained one of Nigeria’s most recognizable and beloved household brands, refreshing generations of consumers and becoming a familiar presence at weddings, birthday celebrations, sporting events, family gatherings, and everyday moments across the country.
To commemorate its 75th anniversary in Nigeria, the Coca-Cola System in Nigeria, comprising Coca-Cola Nigeria Limited and Nigerian Bottling Company Limited, has launched a special 60cl PET anniversary bottle, giving consumers an extra 10cl compared to the standard 50cl pack.
The limited-edition anniversary packs, available in Coca-Cola Less Sugar, Coca-Cola Zero Sugar, Fanta, and Sprite, offer 20 per cent more value while maintaining the same great taste that Nigerians have enjoyed for generations.
For consumers, the offer means more refreshment, more opportunities to share memorable moments with family and friends, and greater value with every purchase. In celebration of Nigeria’s rich cultural heritage, the 60cl Coca-Cola Less Sugar bottle features the country’s flag colours while preserving the iconic Coca-Cola identity that has connected people across generations and communities.
The company said its journey in Nigeria reflects the resilience and spirit of the nation, adapting to changing realities while remaining committed to its core values.
Speaking on the milestone, Senior Director of Marketing, Coca-Cola Nigeria Limited, Yusuf Murtala, said the brand remains dedicated to “Still Refreshing Nigeria” through innovative products, consumer experiences, and campaigns that resonate with evolving consumer preferences.
“After 75 years, Coca-Cola remains grounded in Still Refreshing Nigeria through innovative product offerings, consumer experiences, and campaigns that adapt to the evolving preferences of Nigerians and communities. The launch of the 60cl PET bottle offers a powerful reminder of why the brand has remained a preferred companion during moments of celebration and a recipe for wonder,” he said.
With value increasingly influencing purchasing decisions, Coca-Cola said the anniversary offering is designed to deliver quality, affordability, and refreshment without compromise.
Also speaking, Director of Marketing Flavours, Soji Omoigui, noted that the 75th anniversary celebration is both a reflection on the past and a toast to the future.
“Coca-Cola’s 75th anniversary aims to offer consumers more of the Coca-Cola experiences they enjoy with greater refreshment and enhanced value as a celebration of the past and a toast to the future. As a toast to the Nigerian spirit and a journey built together, we invite Nigerians everywhere to raise a bottle and celebrate. E Don Tey, but We Still Dey,” he said.
Beyond the anniversary packaging, the campaign will feature immersive consumer activations, cultural experiences, and community-focused initiatives that celebrate music, culture, and shared experiences, reinforcing Coca-Cola’s enduring connection with Nigerians.
As Coca-Cola enters the next chapter of its journey in Nigeria, the company says its commitment to refreshing consumers and creating memorable experiences remains stronger than ever.
